Lindsay piper Shaw
A DIRECTOR OF OFFLINE ADVERTISING WITH A PASSION FOR OPTIMIZING AND SCALING PODCAST INITIATIVES.
about
Lindsay was born in Los Angeles, California two weeks later than anticipated to the chagrin of her dear mother. Even her television director father couldn't control the delivery, despite yelling "ACTION!" in the hospital room. Determined to make up for her late start, she's perpetually 10 minutes early to all engagements.
Growing up in a house Carole King once called home, she spent most days exploring the hills of Laurel Canyon. Deeply influenced by the leftover vibes of '60s rock legends, she hold her vinyls close to her heart, especially King's Tapestry.
She was educated in, like, the Valley and eventually made her way to snowy Wisconsin for university. She narrowly escaped freezing to death and decided that Los Angeles would be her forever home.
work
After cutting her teeth as an analyst for clients like McDonald’s, Honda, and ampm, she managed podcast and other offline performance ad campaigns for technology based startups, overseeing acquisition initiatives for disruptive companies like Lyft, quip, and Texture. Currently, she works with Right Side Up helping companies break into the podcast space and launch other offline initiatives. She’s proven to accelerate growth and optimize performance, scaling clients from entry level tests to comprehensive coverage in the podcast space through data-driven insights.
Play
Enough professional jargon for you? In her free time she searches for the best French toast in Los Angeles, enjoys R&R with a pilsner in-hand, writes essays, listens to podcasts, and makes a podcast called Murder We Wrote (she really can’t get enough podcasts).
Check out her podcast
MURDER WE WROTE Season 1
In October of 2015, 22 year-old Susie Sievers vanished from the town of Moonpark, Arizona. A week later, two wrists and a leg were found in a dumpster behind the Circle K. For two years, the murder has remained unsolved. Lawrence Davies, an almost-award-winning journalist, and his producer, Casey Palmer, have stumbled on a cold-case in one of the hottest places on earth. LINK
MURDER WE WROTE Season 2
Coming soon!
Speaking Engagements
International Podcast Day (2017) - Women, Podcasting & Community
Outlier Podcast Festival (2018) - Wild West of Podcasting
PodCon2 (2019) - DIY Sponsorships: Pitching Sponsors, Setting Prices and Making Money for Indie Podcasts
Comic-Con San Diego (2019) - The Business of Podcasting
Podcast Movement - Orlando (2019) - Podcast Advertisers Love: The Sellability of Female Focused Lifestyle Content
Outlier Podcast Festival (2019) - Talk the Talk: Advertising for Podcasters
TechCrunch Early Stage (2020) - Growth Marketing: Podcasts as a Secret Weapon
Podcast Movement Virtual (2020) - A Realist's Guide: Pricing and Selling Ads for Independent Podcasters
Podcast Movement Virtual (2020) - Podcast Advertiser Bootcamp
Right Side Up Fall Webinar Series (2020) - Content & SEO - Foundations for long term sustainable growth
Chairman Mom (2020) - Should I be hosting a podcast? And can I get PAID for it?
Podcast Movement - Dallas (2022) - Canceled: Navigating Scandal in Podcast Advertising
Podcast Movement - Evolutions Los Angeles (2024) - Beyond the Top 500: Building Collaborative Paths for Indie Podcasters and Brands
Podcast guesting
Podcast Coaching with Christine - How to Monetize Your Podcast
The Waves Social Podcast - Podcast Advertising and Why the Future of Advertising is Going Offline
Mind of a Mentor Podcast - Data Driven Success
Articles
Cracking the Code on Podcast Advertising for Customer Acquisition (for TechCrunch)
How to Write Effective Creative for Podcast Advertising - (for Right Side Up)
Working From Home Tips From a Team That Does it Every Day - (for Right Side Up)
Mind the Ramp: The Lifecycle of a Podcast Advertising Test Campaign - (for Right Side Up)
Podcast Advertiser Boot Camp, Part 1: Are You (Actually) Ready to Test Podcast Ads? - (for Right Side Up)
Podcast Advertiser Boot Camp, Part 2: Podcast Media Planning and Buying for Customer Acquisition - (for Right Side Up)
Podcast Advertiser Boot Camp, Part 3: Podcast Ad Copy Creative Best Practices and Pre-Launch Checklist - (for Right Side Up)
Podcast Advertiser Boot Camp, Part 4: Podcast Ad Campaign Attribution and Analysis - (for Right Side Up)
Offline Attribution Via Survey Methodology - (in partnership with EnquireLabs)
Brand Safety in Podcast and YouTube Advertising - (for Right Side Up)
contact me
Interested in getting in touch? Email lindsaypipershaw@gmail.com